Blessed and Beautiful: The Evolution of Black Women’s Style

Studio portrait of a woman wearing hat with feathers, circa 1910s. Gardens and Cultural Landscapes of Black America Visual Arts Materials, Cherokee Garden Library, Kenan Research Center at Atlanta History Center

Freshly pressed clothing, beautifully styled hair, and newly polished shoes are components of “fashion.” The use of various fabrics and materials to create detailed garments reflecting societal trends has been a talent for centuries. Fashion continuously evolves, bringing new fads with each generation. However, in discussions of new trends and creations, Black women are often overlooked. 

Late 19th Century

Studio portrait of a woman holding a straw hat, circa 1870s. Gardens and Cultural Landscapes of Black America Visual Arts Materials, Cherokee Garden Library, Kenan Research Center at Atlanta History Center

In the United States, the fashion journey of Black women began during enslavement, marked by the forced removal of garments displaying personal and tribal identities and laws controlling their appearance.

When given the opportunity, Black women used attire as a form of rebellion against their enslavers, expressing power, identity, and ancestry. This expression was often evident in headwraps, brightly colored fabrics, and patchwork.

African American woman with a bicycle, 1895. Kuhns, Atlanta History Photograph Collection, Kenan Research Center at Atlanta History Center

Black women also channeled their fashion sense through labor. Skilled in spinning, weaving, dyeing, and sewing, these skills were vital for survival and often meant that their work would be worn by their enslavers. As seamstresses and dressmakers, Black women crafted clothing that set trends for white society.

Early 20th Century

Studio portrait of a woman standing next to a willow table with cut flowers, circa 1915. Gardens and Cultural Landscapes of Black America Visual Arts Materials, Cherokee Garden Library, Kenan Research Center at Atlanta History Center

After emancipation, Black women pursued careers in the fashion industry and wore clothing mirroring popular trends. The early 20th century witnessed a variety of styles, including evolving silhouettes, lace and embellishments, changes in skirt and dress lengths, headpieces, and a preference for simple yet elegant attire.

Studio portrait of a woman standing next to a pedestal with wicker vase of flowers, circa 1920s. Gardens and Cultural Landscapes of Black America Visual Arts Materials, Cherokee Garden Library, Kenan Research Center at Atlanta History Center

Woman standing beside clapboard house, 1922. Gardens and Cultural Landscapes of Black America Visual Arts Materials, Cherokee Garden Library, Kenan Research Center at Atlanta History Center

Woman in garden with shrubs, circa 1930s. Gardens and Cultural Landscapes of Black America Visual Arts Materials, Cherokee Garden Library, Kenan Research Center at Atlanta History Center

Woman wearing coat and hat standing in garden in front of shrub with an agave plant and bare trees in the background. Gardens and Cultural Landscapes of Black America Visual Arts Materials, Cherokee Garden Library, Kenan Research Center at Atlanta History Center

Woman in garden with possibly Shasta daisies, ferns, iris, butterfly bush, shrubs, and grass, with house and outbuilding behind, 1938. Roanoke Photo Finishing Co., Gardens and Cultural Landscapes of Black America Visual Arts Materials, Cherokee Garden Library, Kenan Research Center at Atlanta History Center

Mid-20th Century

Woman on front stoop of wood shingled house, circa 1940s. Gardens and Cultural Landscapes of Black America Visual Arts Materials, Cherokee Garden Library, Kenan Research Center at Atlanta History Center

Woman standing in garden with possibly rose bush, 1949. Gardens and Cultural Landscapes of Black America Visual Arts Materials, Cherokee Garden Library, Kenan Research Center at Atlanta History Center

Woman standing on lawn with shrub, possibly nandina, and house with lattice covered foundation vent behind, circa 1950s. Gardens and Cultural Landscapes of Black America Visual Arts Materials, Cherokee Garden Library, Kenan Research Center at Atlanta History Center

Woman standing on lawn with walkway, painted white edging rocks, hostas, blooming tree, and house behind, circa 1950s. Gardens and Cultural Landscapes of Black America Visual Arts Materials, Cherokee Garden Library, Kenan Research Center at Atlanta History Center

Woman standing next to urn on pedestal base planted with possibly sedum, and garden with possibly Lady Banks roses, trellis, fence, and houses behind, 1956. Gardens and Cultural Landscapes of Black America Visual Arts Materials, Cherokee Garden Library, Kenan Research Center at Atlanta History Center

Woman in garden next to large kettle pot or planter with possibly petunias and other flowering plants, chair, shrubs, lawn, and house behind, 1962. Gardens and Cultural Landscapes of Black America Visual Arts Materials, Cherokee Garden Library, Kenan Research Center at Atlanta History Center

From the mid to late 20th century, fashion trends aligned with societal changes. Between the 1950s and 1960s, the Black church was not only central to the civil rights movement but also a focal point for fashion. The concept of “Sunday’s Best” encouraged activists to wear attire suitable for both worship services and marches. Women donned dresses, skirts, and “proper shoes” while protesting to showcase their dignified approach to clothing.

Late 20th Century

In contrast, the Black Power Movement of the 1960s and 1970s encouraged the Black community to reject respectability politics. One way women embraced this ideology was through their hair. By wearing their natural hair and styling it to enhance their curls, fashion became a symbol of protest and self-acceptance.

Woman standing on sidewalk with residential front yards, shrubs, trees, cars, lamp post, and street behind, circa 1970s. Gardens and Cultural Landscapes of Black America Visual Arts Materials, Cherokee Garden Library, Kenan Research Center at Atlanta History Center

View of unidentified contestants in the Miss Black Teenager Pageant in Atlanta, Georgia, 1972. Boyd Lewis, Boyd Lewis Photographs, Kenan Research Center at Atlanta History Center

Woman sitting on car in grassy area with conifer or cedar trees and mountains in background, circa 1970s. Gardens and Cultural Landscapes of Black America Visual Arts Materials, Cherokee Garden Library, Kenan Research Center at Atlanta History Center

Woman kneeling beside white azalea indica and other shrubs, with house or building and mailbox behind, circa 1980s. Gardens and Cultural Landscapes of Black America Visual Arts Materials, Cherokee Garden Library, Kenan Research Center at Atlanta History Center

Woman standing in walkway besides scalloped-edged garden bed of red roses and other plants, with shrubs, house, and camper in driveway behind, 1989. Gardens and Cultural Landscapes of Black America Visual Arts Materials, Cherokee Garden Library, Kenan Research Center at Atlanta History Center

Although fashion continuously evolves, what remains constant is the care, compassion, and creativity woven into every seam and incorporated into every headpiece.

Explore Album to discover more photographs of Black women in their finest attire. Also, attend Atlanta History Center’s 2024 Martin Luther King Jr. Day celebration to learn more about the history of Black women in fashion. The event will feature Cynthanie Sumpter, Associate Professor of Fashion Design at Clark Atlanta University.