More Ways to Support

History after hours, guests enjoy refreshments

Corporate. Sponsorships.

Corporate sponsors make it possible for families, school children, and researchers to benefit from Atlanta History Center’s year-round interactive exhibitions and programming. With your support, the Atlanta History Center will continue to reach thousands of visitors and program attendees through events, exhibitions, or public programs.

For more information, please contact Erin O’Leary, Vice President of Development at or 404.814.4056.

Planned Giving. Endowment.

What is a planned gift?

Simply put, a planned gift is a philanthropic gift that is funded either during your lifetime or after your death. The gift is part of a larger estate-planning process in which you decide how certain assets are distributed.

There are many financial instruments available and an estate planner can help you achieve your long-term financial goals, allowing you to take care of loved ones while still supporting organizations such as the Atlanta History Center. Unless otherwise restricted by you as the donor, you planned gift to the Atlanta History Center will support the endowment – meaning your gift will truly benefit the long-term health of the organization for generations to come.

What are the benefits of planned giving?

As a planned giving donor, you will have the satisfaction of helping secure the place history holds in our local community. With historical programming of both local and national importance, the Atlanta History Center reaches hundreds of thousands each year both on campus and through extensive educational outreach efforts in the community. Planned gifts to the endowment provide the foundation on which the Atlanta History Center builds itself year after year.

Beyond the great benefits planned gifts provide this organization, they can provide real benefits to you:

  • The tax advantages can be substantial, especially on appreciated securities and properties.
  • Planned gifts can remove property from probate, often reducing or eliminating probate expenses.
  • Planned gifts can prevent the dissipation of funds. You can provide for the needs of a spouse, dependent child, or other family members.
  • An up-to-date will is perhaps the most important tool in creating a planned gift. A proper will ensures that your property is distributed according to your wishes.

What type of planned gift could I make to benefit Atlanta History Center?

Life Insurance
Perhaps the simplest form of donating an asset, gifting a life insurance policy can be an inexpensive way to make a planned gift.

Closely Held Stock
With a gift of closely held stock, you create an income tax deduction while eliminating the capital gains tax.

Charitable Lead Trust

  • A charitable lead trust can enhance your ability to make larger current gifts to the Atlanta History Center.
  • You can preserve assets for your family while making charitable donations.
  • You can reduce your taxable income and your estate tax.

Charitable Remainder Trust

  • You can use under performing appreciated assets to create a steady income for the rest of your life.
  • You can realize a significant charitable deduction.
  • The capital gains tax may be eliminated.

Beyond the benefits highlighted here, a conversation with a financial professional can help you further discover how planned giving can serve your personal financial goals and your charitable wishes at the same time. We hope this information will encourage you to take the time to develop and fine-tune your own estate plans.

The material presented here is not offered as legal or tax advice. Examples of benefits are based on assumptions which may not apply to your own situation at the time of your gift. You are urged to seek the advice of your tax advisor, attorney, and/or financial planner to make certain a contemplated gift fits well into your overall circumstances and planning.

Learn more about our endowment.

For more information, please contact Sheffield Hale at or 404.814.4020.

Matching. Gifts.

You may be able to double your donation to the Atlanta History Center. Many employers sponsor matching gift programs to match charitable contributions made by their employees. Gifts from retirees and spouses may also qualify for a match. To find out if your company has a matching gift program, click here. Matching gifts account for nearly $30,000 each year in significant additional support for Atlanta History Center.

Gifts of Stock.

Gifts of appreciated securities, such as stocks and mutual funds, are excellent ways to support Atlanta History Center. Such gifts are simple and may provide a greater tax benefit than an equivalent gift in cash. For more information, please contact our offices at 404.814.4100.

The majority of stock gifts are made through a simple electronic transfer. Your broker may transfer securities to the following account held by the Atlanta History Center:

FFC Truist Bank a/c 11188
DTC Number: 2039
Account Name: Atlanta Historical Society
Account Number: 7942069

Contact: Brenda Marshall,

Please have your broker specify that the transfer is to be a charitable contribution to the Atlanta Historical Society, Inc. (or Atlanta History Center), Federal Tax ID # 58-0566162. Your instructions should include the issuer of the stock, the name of the stock, either the number of shares or the estimated gift value, and the intended gift purpose (Membership, Swan House Ball, Capital Campaign, etc.).

In order to ensure proper crediting and acknowledgement of your gift, please call and/or send a copy of your instructions to:

Atlanta History Center Development Office
130 West Paces Ferry Road
Atlanta, GA 30305

Ariana Yandell, Membership and Donor Services Manager
Phone: 404.814.4101
Fax: 404.814.2041

Donate. FAQ.

Get involved. Today.