Auburn Avenue 

In the aftermath of the Atlanta Race Massacre, a heightened sense of race consciousness developed for Black Atlantans. This led to Black businesses consolidating in the northeast sector of the city around Auburn Avenue. Patronage of Black businesses was seen as a way of promoting African American self-interests.

An economic and political power formation emerged with its financial strength backed by insurance and banking firms, while its political power brokers were John Wesley Dobbs and Austin T. Walden.

The Black power structure also included church leaders, such as John Wesley Dobbs and Martin Luther King Sr. The two men pushed their congregations in opposition to white supremacy. 

Header Image: African Americans stand in front of the Fulton County Courthouse in Atlanta to register to vote, 1946. Library of Congress
President J.C. Ross, became the first chartered Black banking institution in Georgia.

In 1913, Atlanta State Savings Bank on Auburn Avenue, headed by President J.C. Ross, became the first chartered Black banking institution in Georgia. Banks were the main means for Black businesses to gain access to funding. 

Geneva Haugabrooks, owner of Haugabrooks Funeral Home on Auburn Avenue, receives an award from banker L.D. Milton of Citizens Trust.

Geneva Haugabrooks, owner of Haugabrooks Funeral Home on Auburn Avenue, receives an award from banker L.D. Milton of Citizens Trust. Similar small businesses were key to the commercial fabric of the Black community.

Big Bethel AME Church

Founded in 1847, Big Bethel AME Church was pastored by William Holmes Borders from 1937 to 1988. After the Supreme Court struck down the white primary in 1946, Borders and other church leaders pursued voting rights for Black Atlantans.

Black Political Establishment and the Civil Rights Movement 

After the U.S. Supreme Court struck down the white primary in 1946 and Georgia abolished its poll tax in 1945, political leaders in Atlanta’s Black community organized to form a solid voting bloc. This made them a powerful swing vote in city elections and led to better city services and political power.

As a result, white politicians were forced to approach the Black community in search of votes. A political coalition comprised of the white elite and the Black community was formed. Black Atlantans pressed for desegregation of public spaces throughout the 1950s. 

voting poster

Black leaders focused on voter registration after World War II. John Wesley Dobbs and NAACP leader A.T. Walden chaired the All-Citizens Registration Committee. Auburn Avenue businesses, such as Citizens Trust and Atlanta Life Insurance Company, funded the voter drives.

first black officers

More Black voters translated into more political power, represented by hiring of the first Black police officers in 1948

William Holmes Borders

The desegregation of public transit was initiated in 1957 by a group of Black ministers led by William Holmes Borders of Big Bethel AME on Auburn Avenue. The challenge to Atlanta’s segregated transportation system led to a federal court case that was decided in favor of the ministers in 1959