Joycelyn Wilson

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Learn from Joycelyn Wilson how Hip Hop functions as a powerful design methodology through remix, storytelling, and cultural memory.

Hacking Hip Hop is a methodological memoir and critical study that positions Hip Hop as a powerful system of design thinking. Drawing on autoethnography, cultural analysis, and over two decades of teaching and research, Joycelyn Wilson introduces “Design Remix Logic” (DRL) to capture how Hip Hop works as a remix system – for culture, sound, memory, and media -- to create meaning and spark innovation. 

Grounded in the aesthetics of Black expressive traditions, the book affirms that DRL is practiced by Hip Hop natives as well as those inspired by its methods—across disciplines, geographies, and identities. From OutKast as hermeneutic to Kendrick Lamar as ideological lens to the evolution of Southern Hip Hop archives, Wilson shows how DRL can be used as an analytical tool and a pedagogical method. 

Written for scholars, educators, music enthusiasts, and artists, Hacking Hip Hop moves from what Hip Hop is to offering a perspective on how Hip Hop works as a design language; one that builds new worlds while preserving the stories that shape our own. 

Language provided by publisher.

Joycelyn Wilson is an interdisciplinary researcher, essayist, and associate professor of educational anthropology, design, and media cultures at Georgia Tech. She is the founder of the HipHop2020 Innovation Archive and creator of Design Remix Logic, the framework at the heart of Hacking Hip Hop. Her work is featured in both academic and popular outlets, including The Routledge Handbook of Remix Studies and Digital Humanities, Bitter Southerner, Billboard, and Google Arts & Culture. Wilson is a member of the Recording Academy and a contributor to national conversations on culture, technology, education, and design. She currently resides in Georgia.