Brand Toolkit

Brand Toolkit

Logos

Instructions for Logo Usage

Our lockup is symbolic of the space we make for history and our place within it; it identifies Atlanta History Center; and is the signature used in all brand communications. 

Contrast
For legibility and visual power, our lockup should always be used in a solid color to maximize contrast against the background.

Clearspace
It is important to maintain an unobstructed, clear area around our lockup when pairing it with other visual elements. These guidelines help eliminate visual disruption and clutter. Clearspace = 1 x Height of the Lockup

Minimum Size
To maximize visibility and impact, our lockup should not be reduced smaller than 1.5” in width for any print or digital applications.

SIGNATURE BLUE
BLACK
WHITE

Templates

The below templates should be used for internal purposes only.

LETTERHEAD
POWERPOINT

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